Traffic Source Diversity is Essential for Successful SE

For website owners, understanding their site’s traffic patterns, including where traffic comes from and what drives it, is crucial. Determining how visitors get to a webpage is vital to evaluating the effectiveness of search engine optimization and backlinking campaigns. One look at the dashboard in a service like Google Analytics can give site owners a mountain of beneficial information, including a detailed overview of traffic sources.

On a high level, traffic sources are typically broken down into three categories:

Search Traffic, Referral Traffic, and Direct Traffic.